SIGHTINGS


 
Goodbye Stereo Speakers
and Loudspeakers!
Company Announces Revolution In Sound Reproduction

1-9-98
 
(San Diego, California -- July 24, 1996) - American Technology Corporation (OTC: ATCO) announced today that it has filed patents on an innovative new sound reproduction technology. This technology scientifically named the Norris Acoustical Hetrodyne Effect, is an entirely new method of creating sound - - for the first time, sound is generated in air directly -without the need for any loudspeakers.
 
Company representatives emphasized that this new technology creates sound in a totally unconventional manner unlike traditional loudspeaker concepts which have not changed for 60 years. No direct audible sound is radiated into the air, rather, the Norris system employs innovative new concepts to acoustically mix ultrasonic waves to create new waves that can be heard as sound "in mid-air." Audible sound is generated indirectly through a conversion process that takes place within directed ultrasonic energy waves. The technology has the startling effect of having sound appear in mid-air.
 
Mr. Robert Putnam, president, stated "American Technology is extremely fortunate to have Elwood Norris, inventor of the Norris Acoustical Hetrodyne technology, leading its research and development activities. Norris is a prolific inventor responsible for the development of an ultrasonic doppler device which evolved into todayís Sonogram. His audio related inventions include a linear tracking tone arm, a cordless microphone, miniature radios, headset devices and audio cue circuitry. He also has been a pioneer in digital recording technology and his innovative products have received national awards in recent years.
 
With this remarkable invention Norris has defined a new paradigm in sound reproduction that we believe will obsolete existing speakers thereby revolutionizing sound reproduction. This technology is not merely a new or revamped surround sound system or a digital amplifying or mixing technique, all of which employ traditional loudspeakers at the end of the chain. We believe this invention is a milestone in the history of sound and acoustics.
 
We have successfully completed our proof-of-concept prototype of this exciting new technology and are now preparing for industry and media demonstrations. With this new technique for generating sound, the quality of sound is no longer limited by size as it is with conventional speakers. Most forms of distortion are eliminated and our testing indicates virtually perfect sound reproduction across the entire audible frequency band and beyond. Multiple speaker systems with their cross-over networks and enclosures are expected to become irrelevant. The cost of products that will utilize this technology is expected to be competitive with conventional speaker systems, depending upon configuration. Most importantly, the quality of sound, its deep bass and wide dynamic range will make the most discriminating audiophile sit up and take notice."
 
American Technology Corporation (OTC: ATCO) is a San Diego-based electronics company specializing in the development, manufacture and marketing of leading-edge proprietary electronic products and technologies. For more information on the Company and its products visit the Company website at www.atcsd.com.
 
ATC Corporate Headquarters 13114 Evening Creek Dr. S. San Diego, CA 92128 (800)41-RADIO (417-2346) (619)679-2114 (619)679-0545 FAX atc-info@atcsd.com


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