- ATLANTA - The percentage of Americans who have tuned into radio stations
via the Internet doubled in the second half of 1998, according to a study
released this week.
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- The Arbitron Company said its study,
conducted with Edison Media Research, indicated that 13 percent of all
Americans have listened to radio on the Internet, up from only 6 percent,
based on its previous study, conducted in July, 1998.
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- At total of 1,350 people participated
in the latest study, which was released at the Radio Advertising Bureau
and Marketing Leadership Conference in Atlanta.
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- According to Arbitron, 41 percent of
Americans now have access to the Internet, either at home or at work, with
an additional 9 percent accessing the Internet through schools and libraries.
This was up from the 30 percent level reported in the July study.
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- Users spend an average of four hours
per week online at home, and 3.4 hours weekly from work.
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- Arbitron, a media and marketing research
firm, is a unit of Ceridian Corp.
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