Bad Hair Days Cause
Grief For Many Women

TORONTO (CNW) - Summer is a time when people let their hair down and enjoy the warmer weather after a bleak winter, yet bad hair days are threatening to let down women and keep many indoors preventing them from enjoying social activities, according to a recent study.
A new study commissioned by Braun Cordless Ceramic Stylers, reveals that 54 per cent of women surveyed have a bad hair day at least once a month - one in three admitted having one once or a few times a week. Due to bad hair days, about one in four women surveyed would avoid going out on a date (28 per cent), to special events (26 per cent) or to after-work functions (24 per cent). A shocking one in 10 admitted they would even miss work.
The psychological impact of a bad hair day has long been known to be stressful. In fact, women said they would rather have other parts of their personal appearance suffer, such as have chipped nail polish, smudged mascara, a pimple, a headache or even nothing to wear.
"You can never underestimate the power of hair as it can affect a women's emotional state of mind," says Jie Matar of Salon JIE in Toronto. "While a fabulous hair day can make a woman feel sexy, vibrant and energized, a bad hair day can make her feel depressed, tired or moody."
According to Jie, part of the problem is that women lead hectic lives today and need an easy and reliable way to style their hair with great results whenever and wherever they are. To keep hair looking great, Jie advises women to use a good conditioner, eat a healthy diet and get their hair trimmed every six to eight weeks for easier day-to-day styling.
Almost half of women (49 per cent) said that it's difficult to touch up their hair when they're away from home, especially in the evening after work, and 37 per cent said they are not very satisfied with their current styling tools.
About the Survey
The survey was conducted by Maritz Research, an independent, non-partisan survey research firm, from March 3 to 8, 2005 across Canada by telephone among a representative sample of 1,000 Canadian women, 18 years of age and older. The results are accurate within +/- 3.1 percentage points.
For further information: please contact: Saskia Brussaard, Alisa Cooper, Porter Novelli Canada,



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