'Got Milk?' Ads Targeted
By Doctors
A group of doctors opposed to dairy products wants the government to investigate health claims in the milk industry's "Got Milk?" advertising campaign.
The Physicians Committee for Responsible Medicine (PCRM) said it will file a petition with the Federal Trade Commission today questioning whether milk is as good for people as the ads say it is. Dr. Neal D. Barnard, president of PCRM, points out that dairy cattle rarely graze on grass any more, but are fed chemically engineered feeds and pumped full of hormones to keep them artificially inseminated. The unsanitary conditions of their stalls make a regimen of antibiotics mandatory to prevent disease.
The PCRM will ask the Federal Trade Commission to investigate whether the National Fluid Milk Processor Promotion Board, the Milk Industry Foundation, the International Dairy Foods Association, and Bozell Worldwide, Inc., an advertising agency, have disseminated scientifically unsubstantiated, purposefully deceptive, and harmful advertising. According to the doctors group, there is little or no evidence that people benefit from milk-drinking. To add insult to injury, many people are lactose intolerant and experience gastrointestinal problems from milk.
"The dairy industry continues to whitewash the dangers of cow's milk," Dr. Barnard tells USA Today. "The ubiquitous "milk mustache" campaign makes misleading claims about milk preventing osteoporosis, lowering blood pressure, and enhancing sports performance. Recent studies, including the Harvard Nurses' Health Study, have shown that milk offers no protection against broken bones. And, unlike prescription drug ads, the "mustache" ads don't reveal the many unwanted 'side-effects' of milk, among them increased risk of prostate and ovarian cancer, diabetes, obesity, and heart disease. . . "The dairy industry spends hundreds of millions of dollars promoting milk as being good for you when the evidence clearly shows it is not."
The ongoing "Got milk?" media blitz does not ask a more important question: "Got clogged arteries?"
To most Americans, milk does not mean skim, soy, soya, rice or even 1 percent milk. It means whole milk, which contains saturated fat. Saturated fat is a major contributor to heart disease -- the leading killer of both men and women. _____
The deans of India's elite medical schools want to protect patients from the hazardsof cow and buffalo milk but can't get soya milk in sufficient quantity. Studies by the Indian Agricultural Research Institute in New Delhi reveal that pesticide residue in milk and dairy products often exceeds the limits recommended by the World Health Organization.

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