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American Institutions
Embarrassing The Nation
By Michael Parsons
RedHerring.com
6-16-2


With friends like these... The very institutions that are supposed to make America great--from Big Business to the Oval Office - are embarrassing the country.
 
People tend to think highly of themselves, which makes it hard for them to get a clear picture of what others really think. The surge of patriotism since September 11 has made it even harder for most American businesspeople to hear how their country is perceived on the world stage, but I know the Herring's readers are made of the right stuff, so here goes.
 
It's not pretty. Plummeting share values, a grisly parade of corporate scandals, and accounting fraud are making it a lot harder to see the American pursuit of shareholder value through entrepreneurial capitalism as the only way forward.
 
America will always have its European critics, but they've been marginalized over the past decade by the extraordinary performance of the American economy. However, the shabby parade of corporate ugliness at WorldCom, Qwest, Global Crossing, Enron, and now Tyco International makes many people over here feel that they're not looking at a few bad apples, but at fundamental problems with the way American business is organized.
 
The book The State We're In, by British writer Will Hutton, former editor of the UK's Observer newspaper, offers an intelligent version of the case against American business. Mr. Hutton argues that Britain has a pivotal role in helping the European Union to build an alternative business culture as a humane counterweight to America's ruthless Wall Street casino. Mr. Hutton pours cold water on pretty much everything that American corporations have boasted about for the past ten years: the tech revolution (hype), increased productivity (longer working hours), and U.S. corporate governance (effectively a blank check for the CEO).
 
Mr. Hutton comes on a bit strong, and it's hard to believe his vision of a Europe, which is always so divided, that will somehow unite in common cause. Yet after Arthur Andersen's role in the Enron collapse, which calls into question the integrity of the very accounting standards the U.S. insists its trading partners adopt, it's hard to wave away his criticisms. After all, aren't dodgy crony capitalists in Asia and sleepy state-run European businesses supposed to be the villains who cook the books? America puts its faith in the score, the numbers, the bottom line, from Variety's box-office data to the NFL's passion for statistics. What happens when reputable agencies accuse company after company in the U.S. of just making it up?
 
When things are going badly, a little charm can often cut the tension. Unfortunately America's current CEO, George W. Bush, seems to lack the necessary diplomatic skills. Mr. Bush's gee-whiz hokum looks spectacularly brash and uninformed when transplanted from Paris, Texas, to Paris, France.
 
A Financial Times column gives you the flavor. Gerard Baker describes Mr. Bush's recent European trip as a "clownish performance" in which the president fidgeted during a visit to the Hermitage and mocked a U.S. reporter for asking Jacques Chirac a question in French.
 
The truth is, many people here feel Mr. Bush has Ronald Reagan's talent for gaffes without the Great Communicator's charm. A sign held up by a demonstrator during Mr. Bush's recent tour sums up local feeling about his intellectual powers: "If you can read this, you're not the President." Whatever doubts people may have had about Bill Clinton's integrity, I can't remember anyone ever questioning his literacy.
 
The irony is that most European observers still see the U.S. economy as the best engine to pull us out of global recession. The unpalatable truth for America's harshest critics is that if they are right, and America's magic engine for creating wealth is fundamentally broken, then we will share something that transcends our differences--deep, deep trouble.
 
Experience tells me that I can now look forward to a passionate assessment of America's overseas critics. After all, isn't that what friends are for?
 
Michael Parsons is contributing editor for the Red Herring, based in London. He'd love to hear from you at michael@michaelparsons.co.uk.
 
 
Copyright 2002 Red Herring Magazine
 
http://www.redherring.com/columns/2002/thursday/overhere060602.html
 





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