- McDonald's is tempting rappers to use the name Big Mac
in their lyrics, it was reported yesterday.
-
- The fast food chain will offer singers up to five dollars
(£2.80) every time their song is played on the radio, the American
magazine Advertising Age said.
-
- It said its goal was to have Big Macs featuring in several
songs by the summer.
-
- Rap and hip-hop artists are no strangers to placing brand
names, but they have usually concentrated on more expensive items than
burgers. Bentley, Porsche, Gucci and Dom Perignon have all been mentioned
by the likes of Jay-Z, 50 Cent and Snoop Dogg.
-
- McDonald's is said to have hired marketing firm Maven
Strategies for the campaign. Its president, Tony Rome, said: "The
main thing is to allow the artists to do what they do best. We're letting
them creatively bring to life the product in their song."
-
- The burger chain would have final approval of the lyrics,
he added.
-
- A McDonald's spokesman said: "This partnership reflects
our appreciation and respect for the most dominant youth culture in the
world."
-
- © Copyright of Telegraph Group Limited 2005.
-
- http://www.telegraph.co.uk/news/main.jhtml?.html
|
