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Pack of Lies

By Brian Morton
9-9-4
 
Some of the protesters at the Republican National Convention took a moment to head over to Fox News Channel headquarters to make a point. Among all the things they chanted, one particularly stands out: "The more you watch, the less you know!"
 
As of late, the news business, primarily television, has become a medium in which to sell lies. That sounds harsh, but the type of journalism practiced as of late doesn't allow for nuance, and the less-scrupulous public-relations professionals and spin artists know this. TV news as a medium exists, since the elimination of the Fairness Doctrine under the Reagan administration, to attract eyeballs. They don't much care about quality, as long as you're watching.
 
It's easier and cheaper to put loudmouths and losers like Joe Scarborough and Bill O'reilly on the air than it is to employ fact checkers, and then hire thinking reporters and give them time to sort out all the charges and countercharges. Television revels in immediacy, and its idea of accuracy is to put on one guy from one side and one guy from the other side, let them fight it out, and then declare that the truth exists somewhere in the middle.
 
This type of journalism experienced its total breakdown when, in the last month, the so-called Swift Boat Veterans for Truth spent a few hundred thousand dollars to spread a bunch of lies about Sen. John Kerry's service in Vietnam, and captured the media's attention for weeks on end. Scurrilous charges were aired without question, and it was weeks before newspapers finally began pointing out that virtually every charge made was misleading, false, credulous, or made by someone whose claims were not backed up by even his own past assertions.
 
The New Republic put it rather simply: "CNN and MSNBC did their parts to sustain the controversy by running the Swift Boat ads repeatedly during their news segments . . . the effect was to spread lies rather than scrutinize them, in a precise perversion of journalism's supposed purpose."
 
False claims made during the Republican National Convention -- Kerry's supposed "98 votes for tax increases" are entering the culture as a meme, repeated as shorthand over local news summaries all over the country, preceded only by attribution, in this case Massachusetts Gov. Mitt Romney. News operations run this GOP talking point without bothering to mention that it, and its predecessor, a claim that Kerry had voted some 350 times to increase taxes, failed to take into account the Annenberg Public Policy Center's finding that the Republicans counted some votes twice, counted procedural votes, and generally "exploit[ed] the complexity of the parliamentary voting system to pad the number . . . More than once, the 98-vote total counts half a dozen votes on a single bill [emphasis per original]."
 
In one of the most repeated instances of distortion-verging-on-untruth, Kerry's use of the word "sensitive" is taken completely out of context. In Dick Cheney's convention acceptance speech (one again, widely excerpted in broadcast news segments), the vice president said, "Even in this post-9/11 period, Senator Kerry doesn't appear to understand how the world has changed. He talks about leading a " more sensitive war on terror,, as though al-Qaida will be impressed with our softer side."
 
As Thomas Lang posted last Thursday, Sept. 2, on Columbia Journalism Review's Campaign Desk blog, "As we (and others) have pointed out about 157 times now, on August 5 Kerry actually said, " I believe I can fight a more effective, more thoughtful, more strategic, more proactive, more sensitive war on terror that reaches out to other nations and brings them to our side." When newspapers print misquotes like this without any correction or context, can you imagine how few time-stretched, journalism-challenged TV news operations, local and national, bothered to correct the inaccuracies?
 
Articles in The Washington Post and Slate.com have pointed out other examples, such as claims that Kerry opposed or voted to kill numerous weapons systems -- when it turned out that Cheney himself opposed them as the secretary of defense under the previous President Bush. And in the most egregious of examples, Cheney and Georgia Sen. Zell Miller cited a statement Kerry made in 1970 to the Harvard Crimson as if it were made this campaign season. No TV news program will give the time or the resources -- or, for that matter, the care -- to rebut complex examples like this.
 
Hunter S. Thompson once wrote, "The TV business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free and good men die like dogs. And there's also a negative side." Now we're seeing it.
 
http://www.citypaper.com/columns/story.asp?id=8751
 

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